In the next six days, I want to take you through a course title “Affiliate Program Management.” It is a course that will give you a quick start guide to affiliate marketing. Answers to the questions that could be bugging your mind, how to use it and profit from it. So if you are ready, let's dive on.
An affiliate is quite similar to an online sales agent. The duty of an
affiliate is to promote and sell products from
vendors. Affiliates get paid
in commissions from each of the sale made. It’s a low-cost business
that could bring big profit when done the right way.

One of the many wonders of the Internet business is that it allows
everyone to have the same opportunity to succeed. Affiliate marketing is
one of those businesses. What sets a successful online entrepreneur
apart from the rest is creativity and skills.
This book will teach you how to achieve success. It will explore
comprehensively on techniques that you can add to your marketing
arsenal. You will be exposed to new perspectives of this business and
you will learn what others had taken years and bad experiences have
Anyone can be an affiliate. All you need is just a computer with a decent
Internet connection, a little bit of knowledge on IT, and you’re good to
go. But, of course, you’d want to take this to the next level with this
The Pros and Cons of Affiliate
For those who are still skeptical on affiliate marketing whether it’s still significant and
in demand or not, the answer is yes.
It has gone through a lot of changes the past few years, and it has gone through ups
and downs. Some methods and some websites are now obsolete, consumed by time.
Essentially, it has evolved. It will continue to evolve and it will continue to be
significant. It has proven itself to be a big part of online marketing’s advancement.
Let’s address those doubts that a newbie might still have for affiliate business here.
Affiliate marketing is proven to be beneficial for all sides of all transactions. Here are
the pros and cons, for your consideration.
For The Product Vendor
If you look at affiliate marketing from the product vendor’s point of view, you’d see
that affiliate marketing is one fine deal. A vendor doesn’t have to pay any fees upfront
for the affiliates to start promoting their product and also, the affiliates are paid based
on their performance.

So, a vendor doesn’t have to worry about loss investment because if the affiliate
doesn’t perform, the vendor doesn’t have to pay. As mentioned, the affiliate business
is commission-based.
And for little risk and almost no expenditure, the affiliates are sent out to promote the
product. They work very hard at it, too, for their own benefits.
For The Customer
The customer will get, through an affiliate, a product that they’ve been searching for.
Remember, an affiliate will go out of his way to sell a product, so they would usually
provide details on a product for the customer’s benefits.
What successful affiliates usually do is they provide a product review on their own
website to be read by the customers. Here, all the functions, features, and also
weaknesses of the products are addressed. This, of course, makes it easier for the
customer to know whether this particular product is for them or not.
Some affiliates also provide bonuses for the customer to purchase through them.
These bonuses are not an intrinsic part of an affiliate business but those affiliates who
want to make big sales, would do this. And, again, the customers get benefits from
For The Affiliate
What the affiliate gains from this business is, as mentioned, extra income for doing
something easy. And if it were done right, affiliates would gain a lot more than just
‘extra income’. They could run a profitable business by being an affiliate.
If the affiliate truly is serious about the online business and they dedicate themselves
to it, they could learn to maybe one day become product vendors themselves. This is
up to them, of course. They could just remain an affiliate and just grow their own
reach if they choose to.
For The Product Vendor
Some affiliates, driven solely by making sales, would use false advertising to sell their
products. They would sell the product more than what it actually is or maybe they
promise things that the product can’t deliver.
This is something that the vendor doesn’t have full control of especially for products
or promotions where a large number of affiliates are involved. They can monitor the
advertising habits of the affiliates but not all, unfortunately, as that would require a
large amount of energy.
When a customer is not happy with the product that doesn’t deliver what it is falsely
promised, they would ask for refunds. Having a lot of refunds will truly hurt the
The damage done by false advertising is much more menacing than just giving
refunds. The credibility of the vendor will be impaired. Their name will be tainted and
they’ll be seen as swindlers.
For The Affiliate
The swindling game can go both ways. If an unfortunate affiliate were to take part in
a program with a dishonest vendor, they will suffer losses.
These vendors would usually start an affiliate program and send out affiliates to make
promotions and sales. Then, after all is done, they close down their business leaving
the affiliates with no commission for all the sales that were made.
It’s hard to identify these dishonest vendors. It would require experience to know
them. This business must be done with attentiveness and cautiousness to avoid this
kind of vendors.

There are pros and cons in everything. And there will be dishonest people who take
advantages of a lucrative and significant business such as the affiliate business.
These are the challenges that we must face (or avoid, in the case of swindlers) to
achieve success. Even though it’s a great way to gain extra income, it still is
hazardous. But for the potential of this particular business, all the efforts are going to

be worth it. Look out for part 2 tomorrow, don’t miss, have a good day…