Generating Traffic With Solo Ads
In this
chapter, I will introduce to you one of the techniques to generate
traffic to your
site – with solo ads. First of all, why solo ads out of so
many other
techniques?
Here’s why:
Reason
#1: Fastest and Most Effective
Buying solo
ads from the other vendors indeed is the fastest and most
effective way
to generate traffic to your site for the starters
, because
you don’t have
a long mailing list to mail them your promotional emails.
So, to
increase your mailing list, you need to buy solo ads from other
vendors.
Moreover, the
budget on how much you spend is controllable. The total
amount that
you need to pay depends on how many traffic the vendors
had sent to
your page, which is what we call “pay per click”. I will further
explain about
pay per click later.
Reason
#2: Targeted Leads
With the
buying of solo ads from the vendors from the same niche as
yours, you are
going to get all targeted leads to your site. The traffic
they send to
your site are those that are interested in your offer, instead
of getting
traffic from other niches that are not your target and probably
will not make
any purchases.
Another
benefit from buying solo ads is that you can increase your
mailing list
as well. When the directed leads from the vendor to your site
make any
purchase, you get to collect the email addresses as well
through the
landing page.
Reason
#3: Instant Results and Conversion Rate
The results of
the conversion rate can be seen almost instantly, and this
is the best
part of buying solo ads. The vendor you buy solo ads from
will
straightaway send the solo ads email to their subscribers, to
promote your
affiliate link.
This is why
you don’t need to wait for many days for the traffic to your
site.
Here are the
three reasons why I choose to introduce about solo ads
instead of all
the other ways to generate traffic.
However, most
of the marketers forgotten that solo ad emails are serve
as a PRESELL
only. They put the sales page in their solo ad emails
instead, which
is why so many of them cannot grow their mailing list
through buying
solo ads.
The sequence
of how solo ads should works is first, of course, seeing
the solo ad
emails. Second, to the landing page to opt-in their email
address, and
then last to the sales page of the promoted product.
This is how
the sequence should be; don’t put any sales-related
messages in
your solo ad email, you can insert message about the free
report to
download if they opt-in their email today. The solo ad
messages and
landing page must be congruent, so it makes sense to
the readers.
Here is anexample for you to revise on how a landing page should be:
As you can see
it, starts with a simple but action-oriented headline
about the free
report your subscribers will receive after the opt-in of
email address,
and then a call to action to fill the box below with a big
red arrow
pointed down and the orange call to action button.
Tip: The conversion rate is higher if you only ask for
their email with a
single opt-in.
Some of the marketers would ask for double opt-in,
This is the
common format of a landing page, so, your solo ad email
should mention
something about the free report instead of the product
you are
promoting. Let the vendor do the sales with the sales page.
Your job is to
direct the traffic to their site.
How To
Write Solo Ad
A solo ad
email needn’t be too complicated. It must be simple so that
it’s easier
for readers to take in. The basic and effective format for a
solo ad is as
follows:
1. Short and
precise – maximum of 200 words, and 55 characters
per line
2. 3 URLs to
the same site – beginning, middle, end
This should be
the basic format of a solo ad email as well.
Tip: Give a semi-blind offer, which give only half of
the information
about the
offer. This is one of the cliffhanger techniques, to arouse their
curiosity to
know more about what is the next offer you are going to give
them.
The solo ad
should be written in the following way:
Hey [[firstname]],
If you are
_______ and _______ then you owe it to yourself to see
this:
[[LINK
GOES HERE]]
Here is how to
____________.
Click here to
find out now:
[[LINK
GOES HERE]]
YOUR NAME
P.S. You can
get in now at absolutely no-cost. Here it is again:
[[LINK
GOES HERE]]
As mentioned,
you should lead the traffic to your landing page first! For
the purpose to
collect the email addresses from the subscribers to grow
the mailing
list, because the size of the mailing list is the biggest asset
of an
affiliate, hence, do not send to the vendor sales copy first.
The first
priority is to build your own mailing list first.
How To
Track Conversions
Tracking the
conversion rate to the site is equally important because
you will need
to know how many clicks you’ve sent to the vendor’s
Google
Analytics is a free service provided by Google; you can find this
through the
Google search engine and signup for free! However, there
are several
link tracker tools available online that you can purchase to
have more
functions.
Reliable
Places To Get Solo Ad Vendors
Go toGetSoloAdTraffic.com and look for the suitable package that suits
your budget
plan, you will need to know how many clicks you want to
buy from the
vendor – 200, 500 or 1000 clicks.
This is one of
the reliable places that you can go, or you can simply
search for ‘solo
ad’ or ‘email advertising’ plus your ‘niche name’ in the
Google Search
Engine.
Try to contact
a few solo ad vendors and collect all the information
needed if you
are able to, the “Questions to Ask” is already done for
you, I’ll
reveal it to you later. The purpose of asking them this set of
question is
for the comparison purpose, to compare the price, size of
mailing list,
reliability and so on.
The clicks you
bought is the number of traffic you will get, this way you
know exactly
what you are going to get. However, worst-case scenario,
it would be
the number of clicks the vendor sent is not equivalent to the
clicks you’ve
bought from him.
This is
another reason why tracking is so important, because you need
to know your
number just in case anything happens. You have to
discuss about
the terms and conditions with the vendor before to avoid
any conflict.
Here’s the set
of “Questions to Ask”:
1. How big is
your email list?
2. How you
manage to get my leads?
3. How many clicks
are you able to generate?
4. Can you
provide me a suitable offer?
5. How ‘old’
is your list?
These are the
commonly asked questions to make sure it is a reliable
vendor to
joint venture of. The last question is to make sure the mailing
list is an up-to-date
list; if the mailing list is too old, you may want to
reconsider the
deal with him.
Here’s the
most important part in dealing with the vendor, how much
should you spend? The price
range will be from $0.20-$0.50 per click.
For example,
the first option of 200 clicks for $80 will be $0.40 per click.
Do the math
and know how much you pay for the clicks.
For starters,
you should start off small with 200 clicks first. Always
remember to do
the tracking, to track on the number of clicks to your