How to Choose the Most Profitable Affiliate Program to Promote
As an affiliate, there are two ways of working: 1) you can take
everything you can get your hands on
and work really hard, or 2) you
can choose the best products that
bring in the big profits.
Of course it’s always great to be a
prolific affiliate with achievements
and work rate that trumps others.
But, do all products really
worth your
time and effort?
A novice affiliate would always
participate in every affiliate program they
can. This is because a novice is
always hungry. However, how long can
you work that way? One day, you’ll be
exhausted and your subscribers,
too, will be exhausted.
So, the best way to overcome this
exhaustion while still earning high
commissions is by choosing the best
products. In this context, the best
products are the ones that can ensure
you, as an affiliate, high
earnings.
There are a few aspects to look at
before deciding on a product to
promote. A product has to fulfill
some criteria for it to be considered a
good product for you. It’s not going
to be difficult, though, to determine
how good the product is.
Now, you might think that by doing
this, you’ll be limiting your choices
therefore limiting your earnings as
an affiliate because of cherry picking.
In actuality, you don’t really lose
much but have a lot more to gain.
This is because every day, there is a
new product being launched. You
will never run out of products topromote so you don’t have to worry
about losing anything if you
cherry-pick. If an opportunity (i.e. bestselling
product) is missed, you can always
move on and find the next
one.
However, commissions and earnings
shouldn’t be taken lightly. You
have to make sure that you get the
best product for you to promote. So,
what are the criteria for a good
product to promote?
Criteria To Choose A Product
Commission Must Be High
When choosing a product, make sure
that the commission rate provided
is not lower than 50% if it were not a
high-ticket sale.
The usual commission rate for a
low-ticket product is 50% or above. It
can even go up to 100%. Yes, the
affiliate can keep all of the money
made from the sale of the product.
However, when it comes to high-ticket
products, the commission can be
less than 50%. For example,
the commission for a $997 product would
give $197 commission. But
since it is high-priced, despite having a
lower percentage for commission, it
is still high in value.
Selling high-ticket products is a bit
more challenging than low-ticket.
The conversion rate is much lower. To
take on the high-ticket
challenges, you must first build your
list and credentials.
Here’s a comparison of selling high
ticket and low ticket product:
Low ticket product – your sales can easily go
up to 500 or more
with $37 product, you’ve made $18,500
or more with this.
High ticket product – it is harder to sell
high priced product, if you
can only make 10 copies of sales, you
earn only $9,970.
This is the difference between
choosing a low tick or high ticket product.
Digital Products
There are many affiliate programs you
can choose to do. You can sell
and promote appliances, books,
clothes, and many other things online.
However, the best products, the ones
that sell really well, are digital
products.
Physical products not only don’t sell
as well as digital products, but they
also provide low commission rates. To
generate enough money from
selling physical products commissions
would require massive
conversion rates.
Digital products include:
Software
E-Books
Webinars
Video Tutorials
New digital products are launched
every day so and their sales could go
up to thousands after launched. There’s
no need to worry about running
out of products to promote.
Physical products also would make
delivery more difficult. If you were
an affiliate who connected a buyer to
a vendor and they’re both from
different countries, they might
encounter problems with the shipment.
And if the customer requests for a
refund, there goes your commission.
Selling digital products will have
instances where the customer requests
for a refund, too, but it’s a very
rare occurrence.
In addition, digital products require
only few simple steps to download
the file in PDF file, almost in no
timeyou can start enjoying the product;
in contrast, a physical book requires
shipment that could take up to
months.
Also, with digital products, you will
not encounter problems with
shipment. One less thing to worry
about!
Quality Of The Product
First of all, you would need to know
about the quality of the product.
You have to make sure that it is a
product, to you, worth buying, and
then will you be able to know that is
a product worth selling.
You do not want to sell shoddy products
as it will not only flop, but also
affect your credibility as an
affiliate. You might lose the confidence of
your subscribers. That is not
something desirable as your email list and
subscribers are a vital part of your
business.
Avoid upsetting them at all costs as
they can unsubscribe you easier
than subscribing you.
Tip: If you are not
so keen on buying the product, you need to do some
research on the reviews articles from
other users on the product you’ve
chosen.
Or you can look at the rating and
comments from the other users on the
product. It is very common for users
to provide feedbacks after the
application of the product. Look at
those with at least 4 or 5 stars rating.
If it is within your niche, you are
good to go.
Market Demand
Of course, the product should also
have demand. A product wouldn’t
even exist if without demand but
here, you must know how strong is the
demand. If it were not really popular
then it would be a bit challenging to
sell.
To know the market demand, you’d need
a bit of research. You can ask
fellow affiliates whom you have
acquainted with or you can go to group
discussions.
This is why as an affiliate, it is
important to network. When you know
and interact with more people, you’ll
have a deeper understanding on
the market and how it functions.
What if you are a newbie with fewer
networks in this business yet? No
worries, you can always check on the
bestsellers in the marketplace.
Without doubt it would be the product
with high demand from users.
Credibility Of Sales Letter
Another aspect that you should
evaluate on the product is the credibility
of the sales letter. If the sales
letter is not appealing to you, then you
should not participate in the product’s
promotion.
As an affiliate, you know the
importance of a well-crafted sales letter.
The product vendors should know that
this is where they win or lose
you. If they did not prepare a good
sales letter, it would be hard for their
product to make conversions.
You should know the vital elements of
a good sales letter, for example,
what does a good headline look like?
How well does a good copy read?
And, most importantly, does it
provide sufficient information on the
product?
What you should look for here is
whether the sales letter can sell or not.
An appealing sales letter should not
need further analysis. You would
know and be confident of the product
straight away.
Provision Of Promotional Tools
You must also know whether the
product vendor provide promotional
tools or not. If they do not, then
there’d be extra work for you. What you
should look for in promotional tools
are banners and swipe emails,
usually.
Most product vendors have these
prepared for affiliates. These tools will
make your work a lot easier. Usually,
for swipe emails, the pertinent
information has all been written. All
you need to do is to fill in your
affiliate links (a space is provided)
and upload it to your AutoResponder.
The AutoResponder is another tool you
must have in the affiliate
business, the software that would do
wonders. The main function of
AutoResponder is to manage all your
subscribers and differentiate them
according to different niches.
Upsell
To have an extra commission, it’s
best tosell a product that has an
upsell. When there is an upsell, an
affiliate usually gets 100%
commission for the frontend product and a
certain percentage for the
backend product. The backend product, or the upsell, is usually
priced
high.
Instead of selling high-ticket
products straight away, you can commit to
selling the frontend product.
In case you are not familiar with the
terms ‘frontend’ and ‘backend’, I
will explain to you briefly. When a
customer lands on a sales page
where a product is sold, they are at
the frontend product’s page.
Once
they’ve made purchase, they will be
directed to another page where
another product is sold that is
called the backend product.
The backend product is
usually priced higher than the frontend
product, which is why it’s also
referred to as an upsell. These sales
pages that the customers are being
directed through are called a sales
funnel.
Having a backend product is a great
way to maximize profit from a sales
funnel. If you sell a product with an
upsell, you will garner higher
amount of commission as well.
For instance, a frontend or low
ticket product with the price of $37, and
then they’ll be directed to the
backend or upsell page with the price of
$77 for example – this is the basic
sales funnel for a product launch.
The sales funnel can be continued
with another down-sell and then one
more upsell. This is a whole other
scope. So, I will not continue to
explain about this to keep your focus
on Affiliate Marketing.
Recurring Element
It’s very rare to receive recurring
payment for commission but it’s also a
great advantage for the affiliate if
they were to find a program that
promises recurring commission.
This is usually for membership sites
where each member has to pay
each month. You, as an affiliate will
receive commission for each month
they’re still subscribed to the site.
Even though the commission is not as
high as any high-ticket sale, it
still provides a steady income.
Instant Payment
Instant payment was not a common
thing not long ago. Instead,
affiliates will be paid 30 days after
a purchase is made. This is because
within 30 days, the customers might
ask for refunds. So, the affiliates
will only be paid when the item sold
is non-refundable.
Now, there are marketplaces on the Internet
that has a system called
‘tentative payment’ where the
affiliates will get instant payment.80% of
the commission will be given to the
affiliate within 5-7 days. However, if
a customer asks for a refund, the
system will make the refund from the
other 20% of the commission, and the
rest will be pay off after 30 days.
All is automated.
As an affiliate, you must always
stick to the 80/20 rule to avoid any
conflict.
EPC
EPC stands for “Earnings Per Click”
and it’s very important for all
affiliates to pay close attention to
this.
EPC is the average earnings for each
click that an affiliate send to the
vendor website. It is the conversion
rate for an affiliate. It calculates for
each click. Calculating EPC gives an
accurate and precise result for
average sales.
EPC Formula
To calculate EPC, one does not have
to be a mathematician. It is
actually very simple and everyone can
do it.
The formula for EPC is as follows:
Sales / No. of clicks = EPC
Example: Let’s say if an
affiliate is selling a 100-dollar product. And one
product is sold from 100 clicks that
they directed to the link. This is how
the formula is used:
Sales / No. of clicks = EPC
$100 / 100 clicks = $1.00
The EPC is $1.00
The higher the EPC is, the more
likely that an affiliate get a higher
commission for the product.
Above is an example of a high-ticket
product’s EPC because the
product was priced at $100. Usually,
these products have high EPC
value. Selling high-ticket products
can be a bit challenging, though, and
it is recommended that you do it only
occasionally.
Also, it is not recommended that yousell high-ticket products because
not many are interested in them. When
you promote these products in
your emails to your subscribers, you are
exhausting your list. Thanks for reading, we’ll continue tomorrow, don’t miss
it…