Review Writing Technique
In today’s article, you will learn
the technique of how to write a simple and
effective review that generates
affiliate commissions and how to create
a ‘1-page affiliate website’. This is
the next step after you’ve selected a
product to promote.
What is review writing? Review
writing is a social proof for a product; it
is a testimony of someone about the
product after the application of
product. As a consumer or customer,
we usually do some comparisons
between products and considerations
before we buy something.
Pertinent information can be found in
reviews. By doing research on the
review articles online, customers
will be more convinced to buy
something. So, great review writing can
boost the sales.
First things first, you need to get
the review access from the product
vendor. There are two ways to get the
review access:
1. Purchase, and
2. Ask permission for review copy
First method is the simplest way –
purchase the product and study the
product. After you’ve finished
evaluating the product, write an article
about the pros and cons of the
product.
Tip: You can make the
purchase through your own affiliate link, so you
can get the commission too. With 100%
commission rate for the
product, you use almost nothing to
purchase the product.
However, you must purchase only for
the review writing purpose, do not
try to cheat the system on the sales
you’ve made.
Second method requires you to contact
the product vendor to ask for a
‘review copy’ or ‘full access’ to the
product. You can find the ways to
contact the product vendor when you
join his affiliate program. It can be
an email address, a Skype ID or a
Forum PM.
In the case where you need to contact
the product vendor, it is better if
you can prove yourself as an
affiliate that is capable in generating sales,
so the product vendor will provide
the ‘review copy’ for free to you.
There are three ways to prove your
credibility; all you need to do is to
show the product vendor:
1. Your past sales record,
2. Your own site, or
3. Your email list or the traffic to
your site.
The fastest way to prove your
credibility is to let the numbers talk the
deal for you, show them what you are
capable of doing. You may attach
a file or the screenshot of your past
sales record together in the email.
This is without doubt the most
convincing proof you can provide.
Send a link that directs the product
vendor to your own affiliate site to
show the sales page you’ve prepared.
This is for him to know how you
are going to generate traffic to his
site. Keep in mind, to make sure you
have the best sales letter put on and
ready to be shown.
Last but not least, reveal the size
of your mailing list or the traffic to your
site. The number of mailing list shows
the maximum traffic that you can
send to his site, longer list would
be an advantage.
Here is an example of the email; you
can take a look at how it should be
done:
Hi [vendor],
My name is [your name] and I have
just requested for approval to
promote your latest product Turbo
Syndicate.
I was wondering if I can get access
to your latest offer? I don’t require
a full product access; a review copy
will be enough. This is so I can
write a honest review on your newest
product.
Currently I have over 75,000 emailsubscribers that I will mail out your
offer to. I will also be dispensing
my own Bonus offers for anyone who
buys through my link.
Looking forward to hear from you
soon!
[your name]
In this email, it shows the size of
the mailing list to convince the product
vendor to give access to the product.
Furthermore, it shows the effort
that you’ll put in to convert traffic
to the vendor’s site by dispensing your
own Bonus offers.
What is mentioned in the email may be
applicable to someone already
in the affiliate business long
enough, but what if you are a newbie
without any past sales record and
small mailing list?
For this scenario, I highly recommend
you to purchase the product
instead of getting the free access to
the product. However, you can
choose to send an email to the
product vendor and ask for a discount.
Here is an example of email to
request for said discount:
Hi [vendor],
My name is [your name] and I have
just requested for approval to
promote your latest product Turbo
Syndicate.
I am new to affiliate marketing and
have just started a new website
with the intention of promoting your
offer. I was wondering if I can get
review access to your product?
I would appreciate if you can give me
a discount of some sort as my
main intention is to write an honest
review on your product before
putting in my marketing efforts to
promote your offer.
Looking forward to hear from you
soon!
[your name]
After you already purchase the
product or get the access to the product,
you can start planning out how you
are going to write the review for the
product.
Review Writing Technique
As I mentioned, a good review article
can increase the conversion rate,
and hence, boost the sales as well.
From here on, I will lead you step-by-
First, try to keep the review writing
somewhere around 300-500 words
only. A review article should be
straightforward and precise. Show them
only the important things they need
to know, such as the pros and cons
or testimony of someone using the
product. Anything more than 500
words will exceed the attention span
of your readers.
Write in the conversational form – a
me-to-you tone of message. You
don’t have to be formal. Make it more
personal and friendly, because
the purpose of review writing is to
tell them about how you feel about
the product.
In your review writing, there are
only two things you must put your focus
on, which are the pros and cons of
the product. Remember to be
concise and straight to the point, do
not exaggerate on the pros and
skip the cons of the product to make more sales.
Insert the photo of product or
screenshots from different angles in your
review article, readers can see
exactly how the product will look like
with the visual aids you’ve provided.
Tip: Insert a 5-star
rating system in your article as well. This is really
common nowadays in review writing. It
gives a rough idea to the
readers on how would you rate if they
were not really the reading type.
Tip #2: If the product
you are promoting needs demonstration, insert a
video in your review or upload it to
YouTube that demonstrates the
product. Explain the features and the
functions of the product while you
are demonstrating in the video.
Tip #3: Insert the pros
and cons in the form comparison chart. It is
easier to read and compare in the
form of chart. Besides, if you are
selling physical product, find
another similar product to make a
comparison chart.
Setup Your Own Review Article
Site
The next step after you have finished
the review writing, you’ll need a
platform to upload your review
article – a review article website. To
setup your own website is not as hard
as it used to be nowadays, with
some help from various software.
Follow these 3 easy steps and you can
setup your own review article
site quickly and effectively.
1. Setup WordPress,
2. Register a Domain Name, and then
3. Host it with your own server
In almost no time at all, your
website is good to go. Let’s move forward
into the steps.
Step #1: WordPress
WordPress is a software for you to
create your own website in several
easy steps.
Even though I would like to tell you
about exactly how to set up
WordPress, but I don’t want to
distract your focus on Affiliate Marketing.
So, to cut the story short, you can
go to WordPress.org, there will be a
short documentation on how to setup
WordPress and how to use it to
start your own website. Or, you can
go to YouTube and search for some
easy tutorials on it.
This is simple and most importantly it is free! However, there are
premium package for business use, if
you are keen on better features in
WordPress and are not limited to the
budget, feel free to go for the paid
version.
After this, you can start editing
your own website. WordPress is
extremely easy to use and to make
changes in your content, you don’t
need to understand how HTML
functions. What you need to do is just
some basic drag-and-drop designing
work and you can have it live
when you’re done.
With only one account you’ve created,
you are able to create more than
just one website. You can delete the
website anytime as well. One of
the highlighted features that I think
is really important in WordPress is
the SEO checking system built-in with
the software.
There is an indicator enable you to
check on the SEO score your article
has scored. If your article doesn’t
pass the SEO check, you can always
change the keywords in your headline,
meta-descriptions, and contents.
You can always make a few minor
tweaks. The SEO indicator will show
you which part in your website is
weaker in SEO.
Step #2: Register A Domain Name
You can’t set up a website
borrowing from other servers such as Wordpress or
Blogger. The customers will
not trust your site if your domain name has
“.wordpress.com” on it.
Hence, purchasing your own domain name is necessary.
registrars, of course, but
this is just the one highly recommended.
Once there, you can check
on any particular name’s availability. Before we get to
that, there’s one thing
that you should do, which is actually coming up with a domain
name.
The key here is to make it
searchable, clear, and easy to be understood.
You can use any words and
phrases that are relevant to the product and mash them
into one word. For example:
Here are some examples of domain name
usually used:
1. ______ Review.com
2. ______ Bonus.com
3. ______ Special.com
These are all optional domain name
that I usually use.
Come up with at least 10 of
these domain names so that you have more to choose
from. After selecting the
best name available, you can go on to purchase and register
it.
After that, you’ll need a
website server.
Step #3: Host With Your Own
Server
After that, you’ll need a host to
upload your website. Here are two
reliable host suggested:
1. Hostgator.com – most popular
choice by internet marketers
2. BlueHost.com – another highly
recommended and reliable
hosting solution
This is a step where you can get an
official .com website, for instance,
whatever.com.
Here you go with the 3 steps formulain setting up a website. No more
struggling with HTML codes to set up
a website anymore!
However, if you are not so keen about
using WordPress to set up your
website, HTML and Dreamweaver will be
another two alternative ways
to setup a website.