In simple words,
Search Engine Optimization, or SEO - as it is popularly called - is an
arrangement that makes your web pages friendlier to the search engines, and
thus brings more visitors to your site. SEO comprises of two parts: on-page and
off page SEO, which in turn is further divided to components such as: keyword
analysis, social bookmarking, directory submission, article submission and blog
writing.
1. Research your
keywords
A very vital aspect
of SEO is to conduct a thorough research for your keywords. The reason is the
fact that the search engines and Internet users rely on keywords for locating
your site. Your website and brand should use the most appropriate keywords pertaining
to the products or services you are offering. For this, you can make use of a
number of software tools like Market Samurai, Google Keyword Planner and Long
Tail Pro; after locating these keywords you need to incorporate them in your
website.
2. Density of
keywords
While it is
imperative to make use of keywords, it is equally important that their
incorporation is natural, like a narration. The density of your keyword should
not exceed five percent. If it does, you are likely to be penalized by Google. Don't
forget that articles are meant to be informative for the readers, and search
engines rank such articles higher.
3. Optimize the
Page Titles & Meta Description
Each page of the
website should contain an exclusive title tag, not having more than seventy
characters. Likewise, the meta description of the post should contain 150 to
160 characters. The search engines use the page title and meta description to
understand the content of a post.
4. Duplicate
content is a strict no!
It has become quite
a norm these days for bloggers to borrow content from the websites of other
people, and include the same in their blog to attract traffic. Most beginners
don't feel it necessary to inform or even acknowledge the actual author. They
don't seem to realize that including duplicate content in their site is a
violation of the guidelines provided by Goggle and the rest of the search
engines. Including duplicate content adversely affects the credibility of your
brand. When you wish to get superior traffic, make sure your website containsonly original content.
5. Construct an XML
Sitemap
A sitemap contains
a map of every URL in the whole website, programmed in hierarchical manner. The
creation of XML Sitemap in your blog facilitates the search engines to
catalogue your blog efficiently.
6. Eliminate broken
links
See that your
website has no dead or broken links. Having too many broken links in your
website is awful not only for SEO, but also for the website, as it confuses
your readers and the search engines. Search engines are unable to index the
website when they are unable to go through links, plus the visitors to your
site may fail to locate the desired content in your website.
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